Did you know that 1 in 7 homes are expected to have solar panels by 2030? Simply put, the solar energy industry is booming because people recognize it as the country’s future.Without a solar marketing strategy, your business won’t be able to thrive.
Are you wondering what you can do? Keep reading to learn all about how to create a solar marketing strategy for your business.
1. Join Social Media
When it comes to marketing solar services, you can’t get around the necessity of being active on social media. If used correctly, social media has the power to move mountains.
Your business should have at least one social media account, if not more. Facebook, Instagram, and Twitter are all great ways of spreading the word.
2. Emphasize the Green Factor
Social media marketing is one way to spread the word about how wonderful Blue Raven Solar is for the environment. More and more people are looking for options that won’t destroy their children’s home and their children’s children.
This is why your social media posts should focus on how the sun is such a clean energy source, especially when compared to dirty fossil fuels.
3. Give Personal Stories
Your digital marketing strategy should have a personal touch to it. That way, people will see your business as something human rather than a cold and calculating company.
One way of adding warmth and substance to your marketing strategy is by sharing your customers’ stories. With their permission, you can post pictures of their homes now that they’ve gone green. Best of all, you can interview them about why they chose solar energy and how the experience has been since switching.
4. Build a Website
Marketing businesses online is difficult if you don’t have the main website. Many businesses try to save money by not having a site, but that can work against them.
A sleek and modern website will reinforce a customer’s opinion about your brand being an authority. Plus, it’s where they can go to learn about who you are, what solar panel designs you offer, and so much more. It’s also the place where you can host your blog.
5. Start a Blog
These days, a blog is the single best way to drive traffic to your site and increase the overall awareness of your brand.
An SEO strategy fuels the most successful blogs. They should also be updated regularly. By posting your blog articles on social media, you can reach even more people.
Ready to Launch a Solar Marketing Strategy?
Now that you’ve learned all about creating a solar marketing strategy for your business, you can make sure your brand is seen as an authority in the industry. Once that’s established, customers will flock to you instead of the competition.
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