The top result on Google receives around 32% of all clicks.
Your business can easily acquire that traffic by writing SEO articles. SEO is all about optimizing your content so that it ranks well in search engines for words and phrases relevant to your business, products, or services.
But writing SEO articles for your business isn’t as easy as it seems. It requires a lot of research to master.
If you want to learn how to write SEO articles, follow these steps.
Write for Your Audience
First, keep your audience in mind. Whom are you writing for? What is their age group, and how technical is the jargon they use?
The most important thing to remember when it comes to SEO writing is that Google’s main goal with search results is to provide what users want. If you do not know who “users” are or how they would describe things, then how can you possibly give them what they need?
For example, suppose you are trying to rank an article about how to change the oil in a car. Your target audience is likely a male, age 25–45, who knows how to do some mechanical work on their vehicle but doesn’t know much about engines or cars.
Identifying your target audience will help you focus your writing and ensure that the content is relevant to what people are searching for.
Research Keywords
Once you know your target audience, it’s time to do keyword research. What words or phrases are they likely to use when searching for information on the topic you’re writing about?
For our oil-changing article example, a few keywords might be: how to change engine oil, how to change car oil, how to change motor oil.
You can find out how popular these keywords are by using a tool like The HOTH Google Keyword Planner Tool. This tool tells you how often people have searched for a particular word or phrase over the past month.
It is important not to stuff your content with keywords to rank higher. This will only make your site look like it is trying to game the system, and you could get penalized for this.
Instead, think about how people phrase their searches; then naturally incorporate those terms into your writing. Search engines will pick up on how people search for information most often and rank websites accordingly.
Write Useful, Engaging Content
Even if you have the perfect keyword density and your article is perfectly optimized, it will not rank well if the content is not good.
Your content must be helpful to your audience and engaging enough that they want to read more. This means providing valuable information, using clear and concise language, and breaking up your text with headings, images, and lists.
In addition to being valuable and engaging, your content should also be original. Copying content from other websites will only get you penalized by Google. So be sure to write your own thoughts on the topic at hand.
Get Quality Backlinks
One of the most important factors in ranking well is having high-quality backlinks.
Backlinks are links from other websites that point to your article. The more quality backlinks you have, the higher your site will rank in Google search results.
There are a few ways to get quality backlinks:
Guest blogging on other sites related to your industry
Submitting articles to popular blogs and news aggregators like Reddit and Digg
Creating infographics or videos and submitting them to sites like YouTube and SlideShare
Participating in online forums and Q&A sites like Quora and Yahoo! Answers
You can use backlink checker tools to see who links back to your site. Visit this page to use one of the best backlinks checker tools.
Monitor and Optimize
After you’ve published your article, keep an eye on it. You can set up Google Analytics to monitor traffic from organic search results.
If the number of searches for a particular phrase is going down or staying flat, try writing another post related to that topic. Make sure the content is useful and engaging so people will share it around their networks.
Then monitor how much traffic that second post gets compared with the first one to see if there was any improvement after publishing new SEO content. This way, you can measure which SEO strategies are best for increasing readership numbers over time.
Incorporate Images
Including images in your content is a great way to break up the text and make it visually appealing.
But not only that, but images can also help with SEO. When you include an image in your article, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword-rich description of the photo.
You can also add captions to your photos that further explain the topic of the article. This will give readers another opportunity to find your site through Google Images search results.
Use Social Media
Social media is a great way to connect with potential customers and promote your content.
Make sure you have social media buttons on your website so readers can easily share your articles on their favorite networks.
In addition, be sure to post links to your new articles on Twitter, Facebook, Google+, and any other social media sites you use. You can even create special graphics or videos related to the article that will help capture attention and encourage sharing.
How to Write SEO Articles That Rank
SEO is a complex process, but following these tips will help you create content that ranks well in Google search results. Keep in mind that it takes time and effort to see any real results, so be patient and keep publishing high-quality content. And most importantly, have fun!
We hope you found this post on how to write SEO articles helpful. Please keep reading our articles for more SEO tips.